WE ARE THE SAME BUT DIFFERENT

MINDFUL SOURCING

We ‌put checks & balances in place such that what you get is only clean & sustainable products. We do not dump a ton of brands and products on our consumers and call it choice! We screen through the products, check labels, reject items which don't meet our philosophy, consider packaging alternatives, travel distance, carbon footprint - such that you don't have to do this every time you consume.

Mindfulness begins with less clutter.

IT'S NOT A GREENWASH

We ensure that not just our product selection, but even our own operations are true to the value system we preach. We reduce, reuse & recycle. We compost. We try not to have anything go to waste. We use electric vehicles in all parts of our operations. We work with our partners to get better solutions. We teach our warehouse staff so we can all rise together.

We do more, so that you can do less.

DOING SOMETHING MORE, EVERYDAY

Conscious consumption is very closely linked to our philosophy of conscious capitalism. Yes, it is borrowed from John Mackey but we have grown up seeing our own Tata Group live true to those value systems. We work in a way that we can create a value across the supply chain.

We want to prove that there is a way to build an economy of scale and create an impact at the same time.